Prince William arrives at Wembley Stadium to launch new project with The Football Association

Prince William arrived at Wembley Stadium on Wednesday to launch a new campaign which will use football as a way to get more men talking about mental health.

The Duke of Cambridge, 36, who is president of the Football Association (FA) looked smart as he  met grassroots football players, coaches and fans from clubs across the country at Wembley Stadium.

The duke was also pictured delivering a speech on how the initiative will support work already taking place across the UK to end stigma around mental health. 

Heads Together and The Football Association announced the new campaign – Heads Up – today, to generate a conversation around mental health. 

Prince William arrived at Wembley Stadium on Wednesday to launch a new campaign which will use football as a way to get more men talking about mental health

Prince William arrived at Wembley Stadium on Wednesday to launch a new campaign which will use football as a way to get more men talking about mental health

Prince William arrived at Wembley Stadium on Wednesday to launch a new campaign which will use football as a way to get more men talking about mental health

The Duke of Cambridge, 36, who is president of the Football Association (FA) looked smart as he met grassroots football players, coaches and fans from clubs across the country at Wembley Stadium

The Duke of Cambridge, 36, who is president of the Football Association (FA) looked smart as he met grassroots football players, coaches and fans from clubs across the country at Wembley Stadium

The Duke of Cambridge, 36, who is president of the Football Association (FA) looked smart as he met grassroots football players, coaches and fans from clubs across the country at Wembley Stadium

Speaking about the campaign, the Duke of Cambridge said: ‘As President of The FA I saw an opportunity to bring the sport I love – that many men talk about more than anything else in their lives – to help lead the next phase of the conversation.

‘Over the last two years, we’ve been working behind the scenes to decide the best way to harness the power of football to change the way men think about mental health. 

‘Heads Up will show men that we all have mental health just like we have physical health. Building on the amazing attitude that led England to the World Cup Semi-Finals, it will show us all that mental fitness is just as important as physical fitness.’

Heads Up aims to harness the influence and popularity of football to help show the world that mental fitness is just as important as physical fitness, and will build on the decades of work to tackle the stigma and drive the conversation on mental health.

Heads Together and The Football Association announced the new campaign – Heads Up – today, to generate the biggest ever conversation around mental health - with William at the helm

Heads Together and The Football Association announced the new campaign – Heads Up – today, to generate the biggest ever conversation around mental health - with William at the helm

Heads Together and The Football Association announced the new campaign – Heads Up – today, to generate the biggest ever conversation around mental health – with William at the helm

While it’s aimed at everyone including players, supporters, friends and families, it’s widely recognised that football is a uniquely powerful way to reach men in particular.

Men are three times more likely to commit suicide than women, with suicide the most likely cause of death for men under the age of 45. 

The campaign hopes to encourage more men to feel comfortable talking about their mental health, and feel able to support their friends and families through difficult times.

Heads Up will be launched at The FA Community Shield in August 2019 and will culminate at the May 2020 FA Cup Final, where Emirates has generously agreed to support the Heads Up campaign. 

William, seen speaking to members, with help Heads Up will harness the influence and popularity of football to help show the world that mental fitness is just as important as physical fitness

William, seen speaking to members, with help Heads Up will harness the influence and popularity of football to help show the world that mental fitness is just as important as physical fitness

William, seen speaking to members, with help Heads Up will harness the influence and popularity of football to help show the world that mental fitness is just as important as physical fitness

The Duke of Cambridge, President of the Football Association (FA), attends the launch of a new mental health campaign at Wembley Stadium

The Duke of Cambridge, President of the Football Association (FA), attends the launch of a new mental health campaign at Wembley Stadium

The Duke of Cambridge, President of the Football Association (FA), attends the launch of a new mental health campaign at Wembley Stadium

The campaign will be visible across all levels of football in England throughout the course of the 2019/20 season, including the men’s and women’s England teams, FA competitions and grassroots – from England matches through to the Emirates FA Cup. 

The FA will give more details of this broad ambitious campaign at the start of next season at The FA Community Shield. 

During next season dedicated promotional activity will aim to spark conversations while resources and training will be available to all football participants and FA staff. 

Martin Glenn, FA’s Chief Executive, said: ‘Mental health remains one of the biggest issues facing men under the age of 45. 

‘Around 12 million people play football in England each year, with even more watching on, and Heads Up will use the power and popularity of football to drive awareness and change. 

The duke was also pictured delivering a speech on how the initiative will support work already taking place across the UK to end stigma around mental health

The duke was also pictured delivering a speech on how the initiative will support work already taking place across the UK to end stigma around mental health

The duke was also pictured delivering a speech on how the initiative will support work already taking place across the UK to end stigma around mental health

William's campaign hopes to encourage more men to feel comfortable talking about their mental health, and feel able to support their friends and families through difficult times

William's campaign hopes to encourage more men to feel comfortable talking about their mental health, and feel able to support their friends and families through difficult times

William’s campaign hopes to encourage more men to feel comfortable talking about their mental health, and feel able to support their friends and families through difficult times

‘In football and in life we’re constantly talking about physical fitness – but mental fitness is even more important.’ 

Earlier this month, William joined England manager Gareth Southgate and footballers Peter Crouch, Thierry Henry, Danny Rose and Jermaine Jenas in a locker room to discuss men’s mental health.

The conversation saw the group share issues they have struggled with in their careers.

Filmed at the grounds of Cambridge United Football Club and presented by Dan Walker, the BBC documentary will air on Sunday.

Godric Smith, Chair of the Heads Up Campaign, said: ‘After the success of Heads Together, The Duke identified the opportunity to take the conversation on through our national game. 

‘Nothing gets men in particular talking more than football. We also know there is pretty much nothing they are less likely to talk about than their mental health. 

‘Through football and the leadership of The FA we can help show we all have mental health and demonstrate to everyone the importance of mental fitness.’

Heads Up will be launched at The FA Community Shield in August 2019 and will culminate at the May 2020 FA Cup Final, where Emirates has generously agreed to support the Heads Up campaign. William is pictured speaking at the event

Heads Up will be launched at The FA Community Shield in August 2019 and will culminate at the May 2020 FA Cup Final, where Emirates has generously agreed to support the Heads Up campaign. William is pictured speaking at the event

Heads Up will be launched at The FA Community Shield in August 2019 and will culminate at the May 2020 FA Cup Final, where Emirates has generously agreed to support the Heads Up campaign. William is pictured speaking at the event

'Over the last two years, we've been working behind the scenes to decide the best way to harness the power of football to change the way men think about mental health', William said

'Over the last two years, we've been working behind the scenes to decide the best way to harness the power of football to change the way men think about mental health', William said

‘Over the last two years, we’ve been working behind the scenes to decide the best way to harness the power of football to change the way men think about mental health’, William said