Women around the world are obsessed with a ‘nightgown’ dress from Amazon, which comes in 15 different colours and costs just $44.
The dress was first drawn attention to on Instagram when lifestyle blogger Grace Atwood wore both the maroon, red and blue versions, before the dress became so popular on social media it developed its own hashtag – #amazonnightgown.
On Amazon, the floaty boho-inspired midi dress boasts hundreds of five-star reviews from women around the world.
Women around the world are obsessed with a ‘nightgown’ dress from Amazon, which comes in 15 different colours and costs just $44 (pictured)
The dress was first drawn attention to on Instagram, when lifestyle blogger Grace Atwood wore both the maroon, red and blue versions (Grace pictured in the red version)
‘This dress looks best when the sleeves are pulled up to 3/4, the bottom tie is tied, the top tie is undone, and with a belt. It’s seriously gorgeous and I want 1,000 of them,’ one reviewer posted.
‘I read many reviews about this dress before ordering,’ another said.
‘I purchased it for a concert. The style, fabric, fit, construction and design of this dress is everything I wanted! In fact, I’m going to be ordering another one in the pink with the purple accent.’
The dress is popular and has become a hit among influencers partly thanks to its on-trend colour combinations and bohemian style.
On Amazon, the floaty boho-inspired midi dress boasts hundreds of five star reviews from women around the world
What do you need to know about the dress?
* The dress is not in fact a nightgown. It’s a a swimsuit cover-up or kaftan.
* The dress runs slightly small so wearers advise you go up a size or two.
* Grace advises you wear some sort of bralette underneath the dress.
* You can style the dress with anything – whether heels, sandals or sneakers.
Source: The Stripe
Speaking to Glamour, blogger Grace Atwood told the publication that she ‘found out about it a few months ago from a newsletter which referred to this $44 Amazon dress – so obviously I clicked on it and was like, “I need that”. I ordered it in two colours.’
Once she started wearing the style on her profile, she was quick to notice that many people showed an interest in the dress.
The dress is made by R.Vivmos, a fast fashion brand based in China.
And while it is readily available through R.Vivimos’s website, it is through the Amazon hashtag that it’s gaining more social media traction by the day.
The dress is made by R.Vivimos, a fast fashion brand based in China. And while it is available through their own website, it’s become more popular selling through Amazon
When you browse the hashtag online, you’ll see women wearing ‘the dress’ in London, Toronto, New York, Nantucket and Palm Beach.
Grace’s influence in wearing the dress has been such that when readers of her fashion blog, The Stripe, click on a link to the dress, she receives a six per cent kickback from Amazon for each sale.
At present, the social media influencer has ‘sold’ more than 1,000 versions of the ‘nightgown’ dress.
One fashion reviewer who has bought the dress wrote that it was the ‘best $28 [USD] I have ever spent’ (pictured: the dress)
One fashion reviewer who has bought the dress wrote that it was the ‘best $28 [USD] I have ever spent’.
Chrissy, who runs In My Closet, said ‘You’ve probably heard about the Amazon dress. I was skeptical at first but ordered this one a few weeks ago and I’m pretty impressed with the quality.
‘Reviewers say that it runs a little tight in the chest so order a size up! It comes in a ton of different colours and prints and I’ve been living in it lately!’
This isn’t the first time Amazon has had success in the fashion department (pictured: the dress). Previously, they stocked a hit in the ‘Amazon coat’ by Chinese outerwear brand Orolay
This isn’t the first time Amazon has had success in the fashion department.
Previously, they stocked a hit in the ‘Amazon coat’ by Chinese outerwear brand Orolay.
The technology company has also found hits in both leggings and sandals.
The R.Vivimos dress is available for shipping around the world and costs $44 in Australia. For more information, please click here.